Magazine Advertising

Advertising

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Planning my Contents Page.

This is a basic mock up of what my contents page will look like. I made this on publisher however for my real contents page I will use another magazine publishing programme such as Quark. I looked at other magazine's such as More!, Look and NME. This is a combination of all of the best bit's of these magazines but with slight twists on how they are set out.

Preliminary task- Mock up 1

This is my first mock up of my College Magazine for my Preliminary task. 

Good points:

• The magazine stands out and catches your eye. It doesn't look dull or boring. 
• The picture is very bright and attracting and the title is bold and recognisable.
• The coverlines are all in the same layout, point size, font and colour which makes these more recognisable.
• The headline and strap line are easily recognisable and your eye is drawn to the bigger font.

Bad points:

• The magazine looks quite busy and messy which could put people off.
• The title in white blends in with the background in some points and doesn't stand out as much as i'd like.
• In some area's the font blends in with the background making it hard to read which should be corrected.
• The headline blends in with the background a little bit which makes it harder to read.
• The main picture takes a lot of attention away from the headline and main components which are meant to get people interested.

Conclusion:

For my first attempt at a front cover for my College magazine I think it went well. However there are several things I would change. Firstly I think I would use a different picture for the main picture. The new picture must have a more plain background so my text will stand out clearly. I also think on my next attempt I will use different font as this font is quite boring, even if clear and I don't think it will appeal to teenagers or young adults. I will also change my text colour depending on what background I use for my magazine main image. I think this text will have to stand out well against this background so it's easy to read. Finally I think that I would move my coverlines around so they are more spread out on the page, or if the background is plain add in more coverlines to make the front cover look more interesting as long as it's not too overcrowed.

I think this attempt worked well and will look good with the changes I will make. 

Editing a photo.

Above is my original image i've decided to use for my first mock up of my college magazine. I decided to edit this photo to make it less dull and to crop it so there was not so much background. Firstly I cropped out most of the background leaving just the two subjects and the bags and bench so it still relates to college. This made the picture a lot less busy and much easier to look at.

 Next I edited the brightness and contrast of the photo to make it less dull and more eye catching. My final edited picture is below.

Main image.

 This is my first attempt at my main cover photo. I decided to have 2 people jumping off a bench in the park near college. This would show the fun, recreational side of college which is what my magazine is aimed at. However, we encountered a few problems when trying to take this. Firstly it was really hard to get a shot which was not blurry in some way. I solved this by changing the setting on my camera to sport which gave a clearer shot. Secondly we got no pictures where both subjects were looking directly at the camera which I saw as a main part of connecting with the audience. The good thing about this photo is that both subjects are off the floor and in the centre of the frame and has the look of jumping I was trying to get. I may try and take this photo again as I think if both the subjects look up this will be a very good shot for my front cover.

 This was my second attempt at taking a shot of two people jumping. In this shot Zofia (on the left hand side) is looking up and smiling in the way i'd like my photo too have. She is also looking straight at the camera. However I am looking down and not smiling. We are also half way through jumping in this shot so our legs are straighter and our arms are banging into each other. If I could take a shot where both of us are looking at the camera and smiling this would be the right shot for my font cover.

 This shot is again taken in the park and we are facing straight at the camera. This is more of a relaxed shot with both subjects smiling at the camera and giving eye contact. The only problem with this shot is that it needs cropping because at the moment the background it very busy. This photo is a definate contender for my font cover and if I do not succeeded in taking a better jumping shot. This would also give a fun image of college as both subjects are smiling. 

 The forth shot is of two people working outside at college. This shows the more acedemic side of college. I took this photo from above which gives a different angle to the shot. However neither person is looking at the camera or smiling which may give a dull image. The background is also very plain and grey which would make my magazine look boring. I don't think this image is suitable for my front cover because my magazine is about the fun side of college.

The last shot is of one person studying in a park. I tried this shot to see whether I could mix Academics and work in the same shot. The subject is smiling however not looking directly at the camera. If I was too use this picture for my main shot i'd have to crop it to make the background less busy. I don't really think this shot is suitable because it's too busy and messy and there's no eye contact.

Magazine Mock Up

This is my magazine mock up showing the conventions of a basic magazine. 

Magazine Conventions cont.

This is a mock up of a basic magazine front cover. It includes all the standard conventions of most magazine covers- the masthead, main image, headline, strapline, serveral cover lines and a barcode with the price, issue number. It also features a puff. This is like the caption of the magazine saying something like 'The world's number one magazine'.

The masthead would be at the top of the magazine in a large font which would be the same point size and font on every issue of the magazine. The puff would be underneath to the left of the masthead, slightly smaller but again would be the same on every issue.

Then the main image would cover the whole of the background of the magazine and would be of a celebrity or something featured in the magazine.

The headline will be near the centre of the magazine, although this could change depending on what the main picture is like. It would be slightly smaller than the headline, however larger than the other coverlines. It would also be bolder. The strapline will be directly underneath this, in slightly smaller point size, however in the same font so you know the two are related.

Finally the cover lines would be spread over the magazine appropriately according to the main picture and headline. These may be in different colours however would be in the same font and point size.